If want to multiply your impact and revenue this year without working harder, your next step may not be investing in more ads or building a complex funnel.

Most business owners think that having a great product will automatically result in it flying off the shelves and driving up sales. When this doesn’t happen fast enough, they start spending more on advertising and marketing and still end up with disappointing results.

I’m not saying that these actions are not good. In fact, without marketing and people knowing that you are there, it is challenging to attract sales.

But what most people forget is to build a brand. People don’t buy products, they buy brands, stories, connection and meaning.

I read an article recently that shared that after a £120,000 rebrand, a UK company Macmillan’s revenue grew from £97.7m in 2005 to £244.9m in 2016.

In that same year, the charity gave 1.4 million people personal support and helped millions more through their information and support materials. The new brand also helped attract better talent to the organization.

You don’t need to spend $120,000 on your rebrand, but what you must not ignore is the power of creating a world class brand that leverages psychological codes and symbols that will multiply your effort. In fact for a fraction of that cost, you can create a brand that gets the attention of your high-end clients and makes your marketing and advertising work better to bring higher sales and returns.

I’m not a baker, but for illustrative purposes, think of your brand like baking bread. If you add the right amount of yeast to the dough it will expand, it will rise and be nice and soft. If you leave the yeast out, it will still be bread but very tough. You’re making your marketing harder by not building your brand.

More so, what if you understood that by adding raisins to your bread that you could not only get more attention but also double your sales.

That is the equivalent of uncovering your archetypes and knowing your I.T. FACTOR.

The power of leveraging the right psychological cues with your brand.

As an article by Social Media today said “Being oblivious to the laws of human psychology (in branding), is just as dangerous as thinking the Laws of Gravity don’t apply to you.

By not leveraging your brand in the right way, you’re probably leaving thousands, even millions of dollars on the table.

If you would like to learn more about how you can increase your revenue and marketing ROI with your brand, apply for a 30 minute consultation at this link.

I must disclose that not every application will be accepted due to my client and travel schedule, but if you are ready to invest in getting the results that you desire, apply here.