Today your clients have access to an infinite amount of information on the Internet and as I have said in other presentations are no longer in a place where they are moving up Maslow’s hierarchy of needs.

In fact, it is more of an infinity loop. People don’t just want clothing and shelter, they want the best clothing and shelter. They don’t just want food to satisfy their hunger, they want organic, clean, nutritious and even Michelin quality food.

Today, opportunities, money and experiences are abundant. Everywhere you turn there is an abundance of everything. Even the number of brands in any industry are abundant.

So what does the modern customer need in a world that has plenty of everything and how do you stand out to get their attention?

While you may argue, some people need money, especially in developed countries, people don’t just want a job, they want a fulfilling career. So while they want money, “the how” is more  important to the modern client.

More than anything people desire time and meaning. To get people’s time and attention, brands need to offer more than products and services, they need to offer meaning.

Most people already say this, but very few people understand the science and art of “making meaning”with your brand.

A simple way that I can explain this, is using the analogy of the soulmate experience. For example, there may have been hundreds of guys around, but this one guy captures your heart?

Was it so designed by the cosmos that you were destined to be or is it something else?

I use to think it was some preordained divine encounter (maybe still…) until I understood how people connect with each other and how brands leverage this same soulmate experience to make deep meaningful connections with clients and create a loyal global following.

When we become attracted to someone and fall in love, the connection comes from that person either awakening a desire or personality attribute or way of being that was buried deep in our unconscious.

They reflect back to us our deepest desires, places within ourselves that we fear, yet feel so deeply called to do or achieve at a soul level.

Or desires we were already aware of and living and this person perfectly aligned with it. Either way, like a north and south pole attraction between magnets, we are drawn.

What today’s brands have to do to stand out and create a soulmate style of attraction with clients is by creating meaning that connects deeply with the unconscious desires of their ideal clients.

This isn’t always an easy process and many brands who believe that they have tapped into the use of strategies like archetypes end up with stereotypes that isolate some of their best potential clients, creates temporary hype that cannot stand the test of time and in some cases a mismatch of archetypes that break up the positive flow and impactful deep connection.

There is a way to create that soulmate experience for clients and what I have found using my “Globally Irresistible Identity system”, with my own clients is that often discovering their archetypes awakens them to aspects of themselves that were buried and now from that place of heightened self-awareness, they can call in their soulmate clients.

But I also discovered that most people even knowing their archetype don’t apply it properly, some do it literally and others aren’t sure how to apply it all. Which has led me to discover new ways of helping them create better cues and codes in their brand.

When the right archetype is evoked in a brand, customers become more loyal and the brand becomes more successful at making deep connections with global clients regardless of culture.

If you would like to learn more about how you can turn your service-based brand into a soulmate client attractor online, using the same strategies that global household names like Nike, Louis Vuitton and some of the world’s most iconic household names already know, schedule your complimentary session with me at this link.