I don’t know what stage you are at in your business or career. Maybe you are thinking of reinventing yourself to pursue a new passion or you are ready to package your brilliance in a way that truly reflects your level of mastery and experience in your field. 


The biggest challenges for most people are:


  1. Talking about yourself. Self-promotion in fear of looking like you are bragging 

  2. Articulating clearly and concisely through your visual and written messages, your true brand essence and value, what I call in my signature method Your BRAND IT FACTOR™.  


I’ve always loved the idea of Packaging your brilliance. Not what you think people want to see or hear but what makes you different and an absolute powerhouse. I have always believed that every woman has her own brand of magic. 


Some women are aware of what that is for themselves but can’t seem to translate this into a brand, others are still unclear on what that brand of magic is that makes their work truly valuable and irresistible. Three very essential foundations must be in place to package your brilliance as a stand-out brand and sought-after expert. 


#1 CLARITY 


One of my brand philosophies is that “clarity is queen and strategy is king™.” To package your brilliance as a world-class brand you need to be clear of what makes you different, what makes you better, how you are different, why you are different, who would value your brilliance the most, what is the true identity of your brand, and what you stand for in the market. All important questions 


Usually, we take our clients through an assessment and provide you with a Globally Irresistible Distinction Report which outlines your brand IT FACTOR and your authentic brand voice and messaging style. For many of my clients, they feel like they can rediscover themselves through this process and understand how to bring these qualities into their brand to stand out. 

#2 PERMISSION TO BE THE GREATEST

I always love the story of Muhammad Ali where he declared to everyone “I am the greatest” way before he became a champion. The difference between the people who are out there being visible, owning their place as a world-class expert, and creating success is the LEVEL OF SELF- PERMISSION.


Too many women get caught up in the learning mode and do not take enough action. Many are on the sidelines convinced that they are meant for the background when something inside you says you need to be even more in the spotlight. 


You only get what you permit yourself to have. Embrace the beautiful process of self-acceptance and knowing that you are enough and that it is just a matter of intelligently (strategically) packaging your brilliance to reap the rewards of the value that only you can bring to the world. Also, embrace that it is OK to make money while having fun. While doing what you love and living in your zone of brilliance. 


To really and truly package your brilliance you need to come into alignment with your desires, passion, and purpose. What sets your soul on fire. Be unavailable to settle for less. Give yourself permission to be the expert, the influencer, or the star. The market has changed and there are huge opportunities for small business owners to reach clients around the world and make money doing what they truly love.


#3 BRAND YOUR BRILLIANCE 

The Internet has changed the landscape and definition of an expert. Today, anyone can create a Youtube video or social media post and acquire followers and expert status. The key challenge is Standing out as different and at a higher level than the other players. 


This is where your brand will help you shine brighter, cut through the noise, and reach the right people. Your brand isn’t a logo, website, or photoshoot. While these creative projects help to articulate the brand message, strategically developing your brand identity will guide this process so that you have more than just some instagrammable photos but powerful messages and presence that attracts the right clients.