You’re at a stage in your business where over the years, brand development was on the back of your mind because all your focus has been on making sales.

You’ve done well for yourself so far but there is still one big problem. You feel like a brand can play a much bigger game if more of the right next level clients could see you in a certain way.

You feel like there is so much more scope for growth but over the years you were probably selling yourself the story that a bigger brand, more exposure, and growth will only lead to a dilution of your high standards, lose the personal touch to your high-touch service, and lead to only more exhaustion and more work.

But you know you are meant for more and feel like it is time to not only step up your game in a bigger way but really have a brand that reflects your world-class service.

Here are three ways to know that it is time to rebrand to step into your bigger vision as a global authority brand:

#1 YOUR CURRENT BRAND DOES NOT TELL THE FULL STORY OF WHAT YOU DO?

Your clients know that you are amazing. You know that you are amazing but up until now, you feel like your messaging and positioning have tight-cast you.

That box of what the market thinks you do and what you really do for clients is too small and you are ready to break out and let the market know the truth of the expansive and disruptive work you are getting your clients massive results.

You are ready for your brand to embody a bigger message that captures the full essence of your work, reaches a higher caliber clientele, and gives you the right visibility and positioning that will truly set you apart.

The truth is, as my client (for privacy I’ll call her Sandra), you’re more than a life coach. She helps women reclaim their point of power in their personal and professional life. It’s time your brand tells the full story of what you really do for clients.

#2 YOUR BRAND LOOKS BIT… SCHIZOPHRENIC

You have different moods and love to get creative with your look but sometimes it just feels like there are 3 or 5 different personalities that are creating inconsistent and sometimes conflicting messages and stories in the market when it comes to your brand.

It doesn’t feel cohesive and you’re probably wondering how much it’s actually costing you. Well it could very well be because according to Smallbizgenius “Presenting a brand consistently across all platforms can increase revenue by up to 23%”

Most of all, if you are planning to attract high-net-worth clients, they are used to brands that have a well-choreographed brand image and story that offers them a sense of predictability while still creating experiences that feel fresh and appealing.

If a brand is too erratic in its appearance, it feels like entering a store that is labeled “bazaar” on the outside. Too much of an eclectic mix of looks that makes it difficult to find that finesse and clarity of positioning.

#3 IT’S HARD TO ARTICULATE YOUR BRAND TO BOTH OPERATIONAL AND CREATIVE TEAM

Your last brand photoshoot might have gone something like this… You picked some outfits and the location (or maybe the photographer recommended it) and the photographer told you what to do.

You probably picked some styles that look nice but didn’t really have a brand story plan connected to a wider brand strategy and positioning message.

You thought, the photographer is the pro here and gave over control to direct you because you have no idea what to do with your hands or where to stand.

When you both ran out of ideas, you ended with some you on some chair with laptop pose, jumping poses, hands crossed poses or the classic hands stretched up into the air pose.

You need graphics and give the graphic designer basic guidance like I like green and gold and I want it to look powerful or playful or professional or luxurious but you don’t have a strong brand identity developed to share with a high level of clarity the exact creative direction you need executed.

Growing your brand and expansion will be challenging because even though your team might have product knowledge, without you at the helm, it’s highly unlikely anyone else can create content and execute the brand like you and what lives only in your head right now.

It’s time to take it out of your head and into a well-executed and documented brand guide that captures the essence of your brand identity, your positioning, bore messaging, and powerful distinction in the world.

I invite you to join for a half-day VIP Virtual Retreat where we will MAP OUT YOUR BRAND SUCCESS STRATEGY for 2021. Learn more and RSVP at www.hannafitz.com/successstrategy or click the link in my bio @hannafitz