When industries reach the stage of maturity, many people start to feel like the well is drying up or things are slowing down.

At this point in any industry’s evolution, consumers have been indoctrinated and have learned the language of the industry.

In the coaching market, it is not unusual to hear people take about “creating that know-like-trust-factor”, “selling high-ticket services”, “the ideal client”, “freedom-based brand”, “money while you sleep” and more.

So how do you differentiate your brand with a fresh and elegant message that sets you apart?

As I mentioned in the special magazine featuring how-to “DISCOVER YOUR IT FACTOR”, it is not about doing something new and the industry is definitely not dying… IT IS ABOUT SHIFTING.

What is key, is that your brand can make that shift both at an operational and brand development level.

This is the difference between a brand that stays a Blockbuster (they just closed one of their last remaining stores) and one that becomes a Netflix or Netflix of Netflix.

This is why Le Creneau™ exercise is such an important part of your rebrand right now.

We saw how uncovering Le Creneau™ helped Oprah make the leap from an industry newbie, who didn’t seem on the surface to stand a chance, to claim the #1 spot from the long-established undisputed king of day-time Phil Donohue.

Finding le creneau is a key IT FACTOR of your brand because, in a maturing market, your current and more important long term survival require it.

Le Creneau™ will create that novelty around your brand, attracting hundreds, if not thousands of buyers who have been starving for this more meaningful approach that creates results.

You see right now people are looking.
They’re searching for that well. They’re hungry for the next thing.

Some may think that it’s a new business idea or opportunity; it only requires a shift.

And you can be “IT”.

The shift will help you stand out, make more money, have the first-mover advantage to make a bigger impact. With Your I.T. Factor your brand can be a breath of fresh air in an over-messaged market.

It’s not about doing something new, it’s about leveraging the powerful strategies that were once reserved for some of the most influential luxury brands in the world, to set yourself apart, and dominate in your market.

If you would like to learn more about how you can get started today, apply for 30-minute consultation to learn how you can implement all this into your brand to stand out and generate more revenue.