Partnerships are essential in brand building. Most people think of partners as relationships external to their business.

However, all relationships are partnerships including those with your team and especially your CUSTOMERS.

I love this philosophical view of business as written by Tom Morris in his book “If Aristotle Ran General Motors”:

“If Aristotle ran General Motors, everyone employed there would think of it as a huge partnership, encompassing myriads of smaller partnerships, for the purpose of living well. If he ran the corner grocery store, he would instil in everyone the same mindset.

And if he offered you advice, I think this would be at its core: Always think of yourself as entering with other people into partnerships for living well.

This highly general truth about the deep beauty of business can provide us with an important perspective on many specific decisions we face.”

When your goal in any relationship in the process of building your brand is “Living Well” and I think even in your personal life, there is more harmony and success for all.