5 WAYS TO BUILD YOUR GLOBAL AUTHORITY ONLINE
While consulting on a project for a luxury hotel, the general manager, said that he wanted to introduce me to his girlfriend who ran an online blog.
The moment we met, I knew this was the answer. That I would now stop working physically with clients, offline in their business. I would build an online brand.
We met and I convinced her to host a seminar with me in Saint Lucia. She knew a lot about inbound marketing and her blog had over 1 million visitors every month. She was ranked Top 30 in the world in her niche.
This moment opened me up to the possibility of doing what I did offline, online.
Our event was a success and I think we both learned a lot from each other because now she is a consultant in addition to having her blog and I created a blog and online coaching/consulting brand.
I learned everything I could about online marketing from the world’s best because together with my luxury brand-building work, I knew it would make all the difference.
Since then, I have been able to create a brand with clients from around the world in ways that would not have been possible without the Internet. I had success in my first
At my retreat in Milan last year, I was near tears as two women who were from the Caribbean told me how their life has changed because they met me. I am not saying this to brag but to say that I never realized that one decision could create this domino impact.
These women said if they saw someone in the US with a successful online business they would think, yes it is possible in America but though I travel very frequently, I spend 8-9 months a year in the Caribbean. I had to be there to show others what is possible regardless of where you are in the world.
You are where you are for a purpose.
Using the strategies that I used working with luxury brands globally as a consultant and everything I have learned from mentors and women like that blogger I met, has enabled me to reach clients around the world.
Most people believe that building an online brand is hard or a waste of time. But for the strategies and systems, I use every day and teach, I would still be busy running from door to door with my services.
You can sell your high-end services online. You can make a bigger impact when you have the right systems and structures in place.
So many people told me that it is faster to get clients at networking events. I did not have or want that option. 70-80% of my clients find me online.
Here are 5 things you can do today to quickly build your global authority and become a highly sort after brand from anywhere in the world:
Focus: I always say to my clients, find your one thing. The thing that you know for sure you can deliver RESULTS on and sell that one thing, scale that one thing and then use your authority in that thing to build your empire of things that you are passionate and great at. Lack of focus is one of the key sources of failure in the business long term. It takes a lot of discipline when you are a creative person to stay focused, but you will reap the rewards.
Le Creneau™: Don’t enter a niche market, create your own market. It is hard to stand out when you are doing or offering what everyone else is offering. This is why I help my clients turn their niche into a profitable Le Creneau. I really believe this is one of my superpowers. Being able to see when an idea can work, the bigger picture, the opportunities for growth and expansion by going NARROW and THEN DEEP into relatively VIRGIN but very PROFITABLE terrain.
There are times when clients come to me when it is almost too late. They have invested a lot of time and money building something that is not scalable or long term profitable. They had an idea and just went in hoping that it would work, then discover that the market they were going after was too small or that they were using the wrong approach. This is a heartbreaking part of my job because we could have gotten it right from the start with better information. They could have saved and made more money with the right strategies.
Distinct Brand Identity: Products and services will be copied. Marketing strategies and tactics are replicable and available to everyone. The only thing that will help you stand out and make deep, meaningful connections with your audience is to uncover your true brand identity. Your Brand D.N.A. This is powerful. Understanding what stories to tell, how to tell them, messaging for your advertising, what photos to take and how is powerful.
It’s about leveraging the same strategies that have helped brands like Nike, Louis Vuitton, and Apple, create a cult following around their brands. You need to create movement and meaning and discover your I.T. FACTOR is the key. It will help you convert sales better online.
Marketing and Visibility: most business owners do not get consistent results because they do not understand where and how to concentrate their advertising dollars and visibility efforts. Not every big media opportunity is a fit once you are clear on your brand identity and your Le Creneau™. Having the right marketing mix in the right quantities is key.
When all these four things are in place, your duty is to show up and show up more consistently. Having the right strategies and brand positioning in place will elevate your entire online presence, PULLING the right clients to you.
You don’t have to guess your way through this process. I have done this for years and have seen enough of what works and what doesn’t. If you feel that right now, it is time for
It is scary taking a leap, wondering if now is the right time. You are here for a reason. You are reading this for a reason. If you have been asking for a sign, this could be it. PM me for details.