“All my life, I wandered the capitals of culture and fashion, wondering how brands can feel as alive as cities… how we can feel alive expressing our truth through creations that endure… until I began architecting brands that not only live in our world, but are cultured from the narratives of the soul. My philosopy is that great brands start not with just a great product and design language but an identity, a D.N.A. (Distinct Narrative Advantage) that becomes the north star for shaping choices and creating a new world. My method is simple: lead with identity, shape the narrative, design a new world that feels alive."

For over two decades, Hanna Fitz has helped leaders, founders, and creative visionaries build world-class, soul-aligned brands that blend business intelligence with emotional resonance. She is the founder of CULTURED LIFE and creator of the trademarked BRAND IT FACTOR®

 

Her signature method, The Brand IT Factor®, combines Jungian psychology and brand strategy to help individuals and companies articulate their authentic identity, elevate their presence, and create lasting global impact.

 

Hanna's insights have been featured in Forbes, Huffington Post, Success Magazine, and WhereMilan, among others. As a speaker, Hanna captivates audiences with her rare ability to merge philosophy, psychology, and strategy into powerful, transformative storytelling. She is the author of the upcoming book MAGIC HOUR.

 

She holds an undergraduate degree in Corporate Management with an LLM in International Commercial Law, and certifications in Brand Licensing and Luxury Brand Management (Bocconi University, Milan). Hanna brings both intellect and artistry to her work. 

 

A seasoned traveler who has explored over 169+ cities worldwide, Hanna draws creative inspiration from art, culture, and the human experience. Whether she’s guiding a global CEO, curating a legacy property, or writing her next book, her mission remains the same: to help others uncover the essence of who they are—so their work, message, and impact become timeless.

 

 

"Clarity is queen. Strategy is king. Style reigns supreme when you’re building an empire.
Most people undervalue their offer because they price for what they do, not who they are; what I call your beingness, rooted in identity. It starts with identity."

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Brand Identity. Cultural Narratives. Personal Leadership